Case Study · Renovation

DELANA Interiors case study

A West Vancouver renovation contractor with 17 Google reviews now sits at #1 in the Map Pack for "kitchen renovation West Vancouver" — beating a competitor with 267 reviews. Eight months of work. Zero fabricated numbers.

Verified live on Google · 2026-04-23
#1
Google Map Pack
"kitchen renovation West Vancouver"
DELANA
17 reviews
Heilman Renovations
267 reviews

DELANA outranks the 267-review incumbent on the most commercially valuable keyword in the cluster.

The DELANA story

A 65-Year-Old Contractor, Invisible Online — Now Top of the Map.

Kanaris Lazos owns DELANA Interiors. He has been in construction and interior renovation for decades. He needed a new website and a way to actually get found again.

Kanaris is between 65 and 70 years old. He had a business website years ago, but it stopped working, and he was effectively invisible online. He needed a new site, and he wanted to work with someone he could meet in person and trust. He found me through Facebook after seeing a post I had put up.

Our first call scoped a website only. I extracted everything I needed: his business background, his professional journey, his target locations across Metro Vancouver, and the exact service pages he needed — bathroom renovation, kitchen renovation, basement renovation, whole-home renovation, and custom projects. I started the build on WordPress.

The build hit significant plugin friction. I made the call to switch to a modern custom-coded stack rather than keep patching a platform that was fighting me. It took longer on that one project, but it set up the workflow I run on every build since. Kanaris later realised he also needed SEO to actually get found, so the engagement expanded from a one-time website into ongoing local SEO across his West Vancouver service area.

Eight months in, the rankings landed. The website is live at delanainteriors.ca. Have a look at it before reading the next section.

All three rankings verified live on Google · 2026-04-23
DELANA Interiors
West Vancouver
  • #1
    "kitchen renovation West Vancouver"
    Beating Heilman Renovations (267 reviews, 15+ years) and Enzo Design Build (15+ years). DELANA has 17 reviews.
  • #2
    "bathroom renovation West Vancouver"
    Map Pack placement — behind Heilman, ahead of Enzo.
  • #4
    "home renovation West Vancouver"
    Top-5 for the broadest term in the category.

Kanaris told me this in person after one of our meetings:

I can see in your eyes that you are very passionate about your work. You are an honest and very transparent person.
Kanaris Lazos DELANA Interiors · West Vancouver, BC

At 65 to 70 years old, Kanaris has met a lot of tradespeople and agency owners. His read on character is earned.

Two more wins

DELANA Is Not a One-Off.

Same playbook, two other industries, two more #1 rankings — in Abbotsford and in Chilliwack.

#1
Organic on Google
"sanitation services Abbotsford"
Super Sanitation
Abbotsford · industrial sanitation
  • 4.9stars
  • 312reviews
  • 2 moproject

The owner had been working as an employee cleaning industrial sanitary units. He wanted to start his own business — bread factories, food-processing plants, manufacturing facilities. Not generic residential cleaning. We held him to his narrow niche instead of broadening to "all cleaning services," and that focus is the reason he ranks. Only the City of Abbotsford government page appears above him on the SERP — a different search intent.

I love the website. It's very fast and working really well. I really love working with you and will definitely recommend you to other clients.
Owner · Super Sanitation, Abbotsford BC (Instagram)
View site → supersanitation.ca
#1
Google Maps 3-pack
"dog walking Chilliwack"
Paws by the River
Chilliwack · pet care services
  • 5.0stars
  • 25reviews
  • 10 daysdelivery

Caroline runs Paws by the River — dog walking, dog sitting, and medication-administering pet care for busy professionals in Chilliwack. She had her domain on Wix already and wanted a written contract before starting. We signed for 31 December 2025. I delivered on 27 December, four days early, in 10 days of work instead of the 20 I had estimated. She outranks Christy's Dog Walking Chilliwack in the Maps 3-pack despite Christy's having 34 reviews.

...pleasure to work with. He was very efficient, friendly, and took the time to really understand what I wanted. He asked thoughtful questions, listened carefully, and came to the table with great ideas and suggestions I hadn't even considered.
Caroline · Paws by the River, Chilliwack BC (Instagram)
View site → pawsbytheriver.com

Super Sanitation — written review

I had a great experience working with Ishaanexdigital. They understood my requirements clearly, provided helpful suggestions, and delivered a modern, fast, and well-designed website. Communication was smooth throughout the project. I'm very satisfied with the final result.
Owner, Super Sanitation Abbotsford, BC
Why this works

Reviews Matter. They Are Just Not the Only Thing.

Reviews matter in local SEO. Google uses them as a trust signal. They are not nothing — but they are not the only thing. What moves a smaller business past a bigger competitor is the rest of the foundation: a properly structured website, clean technical SEO, content that matches the intent of every search the customer is making, and a Google Business Profile that is actually used. With those layers done right, a 17-review business can sit above a 267-review competitor on the search that matters most. DELANA, Super Sanitation, and Paws prove the same point in three different industries.

Read more about how I work on the about page. Service breakdowns are at SEO, Local SEO, and the Abbotsford SEO page. The Abbotsford hub covers the full Lower Mainland service area. Real numbers are on the pricing page.

Want Results Like These?

The fastest way to start is a free SEO audit. I pull live data on your current rankings, your site, and your top three local competitors, and send you a written read of what is working, what is not, and where the easiest wins are. No commitment.

Serving Abbotsford, Chilliwack, Langley, Surrey, Coquitlam, Burnaby, Richmond, Vancouver, West Vancouver, and the entire Lower Mainland.