Meet the Founder

Meet the Person Behind IshaanEx Digital

I don't build award-winning websites. I build websites that help your customers find you, trust you, and call you.

How I got here

How I Got Here

Two things shaped the way I build websites today: a painting background from Grade 6, and an obsession with the AI tools reshaping the internet right now.

My name is Harman Chahal. I registered IshaanEx Digital as a sole proprietorship in August 2025, after two years of working in digital marketing. Most people call me Harman.

Two things shaped the way I build websites today. The first is painting. Back in Grade 6 in India, we had to choose an elective subject. I picked painting and never looked back. I drew landscapes. I painted portraits of family members and religious gurus. One memory still sticks with me — my grandmother had a spot on her clothes cupboard where she liked to hang a painting. Instead of going out and buying one, I painted a scenery for her myself.

Most of that work was self-taught. I did it because I loved the process, not for commissions or clients. What painting gave me is attention to detail that most people miss. When I look at a website now, I notice the thickness of a single line, the weight of a heading, and the exact space between a button and the words above it. That is why my client sites do not look generic. I am not starting from a template. I am starting from imagination and finishing at the pixel.

The second thing that shaped my work is technology. I am obsessed with new tools, especially AI. When Claude, ChatGPT, Perplexity, or NotebookLM ship an update, I test it the same week. When I watch a video about SEO or web design, I do not watch it for entertainment. I extract the transcript, hand it to Claude, and ask two questions: what more can I learn from this, and how can I use it right now? I learn to build, not to consume.

IshaanEx Digital came together because I noticed something early. A client does not just need a website — they want customers. Building the site is only half the work. Ranking it on Google is what actually grows a business. Most agencies in the Lower Mainland do one or the other. I do web design and SEO together, because that combined work is what turns a pretty site into real phone calls.

I will also be honest about what I learned along the way. My first few service-based projects were priced wrong. I was quoting flat fees when a real renovation or sanitation business actually needs 40 to 50 pages built around each sub-service. I now price per page because that is the only way the price reflects the real work. That lesson cost me money once. It will never cost my clients anything.

Principles

What I Stand For

01

Detail is not decoration.

My painting background means I notice the details most web designers miss. You get a site where spacing, typography, and colour are chosen on purpose, not dropped in from a template someone reused. Every pixel earns its place. Clients can feel that care the first time they open the site on their phone.

02

Web design and SEO belong together.

Most agencies build a site and walk away. That leaves you with a beautiful brochure that nobody sees. I build the site AND get it ranked so the phone actually rings. You do not need to hire a web designer and then go find a separate SEO specialist six months later. One conversation, one person, one plan.

03

Concrete promises over sales pitches.

“If the site is not ready by our agreed date, I do not take the remaining payment.”

I say this on every first call, and I mean it. With Caroline at Paws by the River in Chilliwack, I signed a written contract committing to 31 December 2025. I delivered on 27 December, four days early, in 10 days of actual work instead of the 20 I had estimated. Caroline paid the final balance on delivery. That kind of concrete commitment builds trust no sales pitch ever will.

Process

How I Work — From First Call to Launch

Every project I run follows the same 8-phase process. Here is what that looks like for you:

  1. 01

    First Contact and Discovery Call.

    We talk about your business, your services, and the cities you serve. I give you a verbal quote on the same call, based on real page count — not a one-size-fits-all flat fee.

  2. 02

    Information Gathering.

    You send me your business background, services, goals, and logins in writing. Written context beats a phone call every time.

  3. 03

    Second Round if Needed.

    I read everything you send and come back with focused follow-up questions if something is missing. No building on half a picture.

  4. 04

    Platform Decision.

    I recommend the right platform for your business, your budget, and the way you want to manage content. Custom-coded for speed, or WordPress or Wix if you need to edit content yourself.

  5. 05

    Prototype and Design.

    I build a visual prototype before writing production code. You approve the look before a single real page goes live.

  6. 06

    Build.

    I ship the first one or two pages for your sign-off, then build the rest once you are happy with the direction. No surprises at handover.

  7. 07

    Launch.

    Google Search Console, Google Analytics, Google Business Profile, schema markup, and indexing: all set up as part of every build, not sold back to you as upsells.

  8. 08

    Post-Launch.

    SEO continuation is a conversation, not a forced retainer. If you want a monthly plan, we build one. If not, the door stays open for when you need it.

This is the sequence every client gets, whether the project is a $500 starter website or a full SEO retainer. Same care. Same standard.

One person, start to finish

Why You Work With Me Directly

IshaanEx Digital is a one-person operation right now, and I am honest about that. When you hire me, you do not get handed off to an account manager or a junior designer. You work with the same person who builds the site, writes the content, and manages the rankings.

That means you get direct answers on the first call. You get a real human on the other end of your questions. You do not hear "let me check with the team" when you ask why your page looks the way it does.

What makes this model possible is AI. Claude, Google AI Studio, and Google Stitch handle the organisation work that used to need junior staff. My time goes to the work that actually needs judgment: design decisions, copy that converts, and ranking strategy. The tools carry the rest.

Here is what Caroline at Paws by the River had to say after we shipped her site:

...pleasure to work with. He was very efficient, friendly, and took the time to really understand what I wanted. He asked thoughtful questions, listened carefully, and came to the table with great ideas and suggestions I hadn't even considered. The whole process felt collaborative and easy, and I'm so happy with the result. I would highly recommend Harman to anyone looking for a skilled and reliable web designer.
Caroline Paws by the River · Chilliwack, BC
Where I serve

Proud to Serve Lower Mainland BC

I am based in Abbotsford, BC, and I work with local service businesses across the Lower Mainland. Vancouver, Surrey, Burnaby, Langley, Coquitlam, Richmond, Chilliwack, and West Vancouver are all on my map. If you are willing to work with me, I am willing to drive out and meet you in person.

One thing that sets IshaanEx Digital apart in this region: I speak English and Punjabi fluently. No other digital marketing agency in my competitive set offers full web design and SEO conversations in Punjabi. A lot of Lower Mainland tradespeople and shop owners speak Punjabi at home. I meet clients in the language they are most comfortable with.

On the credentials side, I hold the Google Digital Marketing Fundamentals certification from Google Digital Garage. More important than any certificate, though, is what my current clients are actually getting from the work.

One thing worth saying up front: reviews do matter in local SEO, but they are not the only thing that decides who ranks. A well-built website, clean technical SEO, and a properly optimised Google Business Profile can move a smaller business into top spots even when older competitors have a head start on review count. It is not guaranteed every time, but it happens more often than most business owners expect. My clients are proof.

#1
Business result on Google
Super Sanitation
Abbotsford
“sanitation services Abbotsford”
#1
Google Maps 3-pack
Paws by the River
Chilliwack
“dog walking Chilliwack”
Outranks a competitor with more reviews.
8 months of SEO · One of BC's most competitive renovation markets
DELANA Interiors
West Vancouver
  • #1
    “kitchen renovation West Vancouver”
    Beating a competitor with 267 Google reviews. DELANA has 17.
  • #2
    “bathroom renovation West Vancouver”
    Map Pack placement.
  • #4
    “home renovation West Vancouver”
    Top-5 for the broadest term in the category.
Read the full DELANA case study →
100%
Client retention

All three clients are still actively engaged. Zero fabricated numbers. Every ranking above is verifiable in a live Google search at the time of this writing.

Kanaris Lazos, the owner of DELANA Interiors, said this after one of our in-person meetings:

You are an honest and very transparent person.
Kanaris Lazos DELANA Interiors · West Vancouver, BC

At 65 to 70 years old, Kanaris has met a lot of tradespeople and agency owners. His read on character is earned. That is the feedback I work to deserve on every new project.

Let's Talk About Your Project

Have a look at my work on the portfolio page. If you like what you see, give me a call or book a free consultation. First calls are 30 minutes, no charge, and you walk away with a straight answer on what your project will cost and how long it will take.

No sales pitches. No pressure. Just an honest conversation about what will actually work for your business.

Serving Abbotsford, Chilliwack, Langley, Surrey, Coquitlam, Burnaby, Richmond, Vancouver, West Vancouver, and the entire Lower Mainland.